Football vs. insurance - two worlds, one mindset

Ilka Loges,
12.8.2025
Ilka 3 lachen

From the stands to the office - and what connects the two

What do a football club and an insurance company have in common? At first glance: not much. But on closer inspection, the two worlds have more in common than you might think – especially when it comes to structure, team spirit and passion. Two stages of my professional career show this: Courage pays off. And people connect through similarities and through genuine interest.

My career start: nervousness on the sponsorship trip

I was 24, brand new to my job at Alemannia Aachen. Two weeks after I started, I was asked to accompany a sponsor trip to Alkmaar on my own. There were managing directors of big companies on the bus and I didn't know anyone, no faces, no names. The excitement was huge.

My spontaneous idea was to check attendance, just like at school. I called out the names, the sponsors came forward, laughed and the ice was broken. The mood was relaxed. At that moment, I learnt that authenticity beats perfection. Closeness is created through simple gestures and through courage.

Today at HDI: same courage, different environment

A few years later, I now work at HDI. I needed feedback from a different area and asked the manager directly - without realising that this was supposedly not done back then. The appointment had already been made, so I stuck with it. Fortunately!

The dialogue was open and pleasant. When I jokingly said: "Please don't make jokes about skittles or Bielefeld", the response was prompt: "Hit me up, I'm from Bielefeld too!" A moment that shows: Commonalities unite - whether on the football bus or in the office.

What I take away from this

Whether in the world of sport or in the company: it pays to be courageous. To get involved. To ask questions. To show humour. Because connections are often made where you least expect them and that's exactly what makes culture tangible.

Ilka2 Regenschirm
Background:

I presented this idea in the storytelling workshop of our Corporate Influencer Programme. I wanted to present my topic vividly and so I put up two umbrellas - as a symbol of the two worlds that have shaped me: Football and insurance.

20250523_HDI_Portraits_Ilka_1974
Ilka Loges
Functional Lead Digital@Global Communication

Would you like to find out more from our Culture Companions?

Head over to Ali’s interview!