Culture is more than pizza for everyone!

Not "that" in the sense of: Why are you going to work? But rather: Why do I share insights from my working world? Why do I show things that happen behind the scenes? Why do I post about our culture, about small successes, about everyday moments?

I didn't have an answer at first - just an image in my head: a pizza. With lots of crust.

I thought of this golden-brown crust that holds together what would otherwise fall apart. It gives shape and support. But isn't it actually the topping that makes the flavour? Isn't it what gives the pizza its character? Isn't it the reason why we form the crust in the first place?

And somehow that reminded me of our day-to-day work. There are certain elements that make work really come alive. It's the why that drives us and is at the beginning of every success story.

Perhaps this is the right moment for a brief explanation: as part of the first year of our internal Culture Companion training programme - a pilot project designed to enable people in the company to bring culture to life - we were given a homework assignment in our first module: To define our personal Golden Circle - Simon Sinek's famous model that begins with the innermost question: Why do I do what I do? followed by How do I implement this? and What exactly do I actually do?

For me, this was not an exercise that could be ticked off in ten minutes. I looked at it again a few days later. Adjusted things. And realised that this isn't just a social media role. It's a new look at what work means to me, so I started writing it down.

Why am I doing this? Because I want to show that work can also be easy. That culture is not made up of guiding principles, but of moments. And that you don't have to wake up in the morning with a stomach ache if you're in the right place.
How do I do that? With a wink. With posts that are honest. With stories that sometimes show a glitch - because that's where culture becomes visible.
What do I do? I'm opening a window into my day-to-day work. As someone who enjoys making culture visible. Not perfectly. But authentic.

That has remained. As a symbol. For attitude. For everything that is easily overlooked - but actually makes the whole thing really good.
So the next time you think about your work, perhaps ask yourself not just what you do, but why you do it. And how you would show it. With cheese? With a rim? Or with your very own recipe?
Because sometimes change starts when you simply look at it differently - and suddenly see a pizza.