Cinema for €1 - HDI Group student and trainee cinema
This summer, in cooperation with the open-air cinema on the banks of the Rhine in Cologne, the open-air cinema was organised for the first time in the student/trainee edition - and it was a complete success.
The aim of this campaign was to make a positive contribution to reducing the burden on students and trainees. We therefore offered a total of 300 tickets at a symbolic price of just one euro. This special offer was aimed exclusively at students and trainees to provide them with financial support and a well-deserved break from everyday study and training.
See the action for yourself with our aftermovie for Open Air Cinema 2024.
We were overwhelmed by the response to our offer. All tickets were sold out in a very short time, which made it clear how great the need and interest in such discounted entertainment is. The cinema evenings were a complete success and offered young people the opportunity to relax and enjoy films in a shared atmosphere.
For us as the HDI Group, this campaign was an important step in further strengthening our commitment to this cause and demonstrating the importance of supporting the next generation. We are delighted that we have not only been able to generate enthusiasm with this initiative, but have also created real added value for the students and trainees.
The HDI banner at the entrance to the open-air cinema and the arriving guests.
